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What is MRA? IE’s MRA program is designed to facilitate businesses venture overseas, the grant supports pre-determined activities focused on helping company in overseas set-ups, identification of business partners and overseas market promotion.   Why MRA? The MRA Grant supports Singapore SMEs taking

Capacity Building is fundamentally about enhancing efficiency, often at the organizational level. The expression is sometimes used interchangeably with other expressions like organizational evolution, establishment building, and funding plus. It is both a verb (the action of boosting efficiency, often

About When it comes to boosting the productivity of your core business activities, the PSG grant aims to provide financial support in IT solutions, equipment and business automation. It also covers certain sectors, namely retail, F&B, logistics, precision engineering, construction and

It's difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.   That said,

You may have the greatest products, greatest services, greatest designs. But if you do not market the greatness, nobody will ever know off the shelf. Even the traditional word-of-mouth is a form of marketing! Marketing planning will assist you to develop

1. The most important thing about your business and what you should NOT miss, is MARKETING it. If you do not market your business at all, nobody will ever know about you. It will take a very long time to get

In this millennium, there is a trend shift towards social consciousness. This may be due to the inter-connectivity of what the growing influence of the Internet offers. Prices may begin to have more utilitarian value. The market may open itself greater to

The brand is the promise to the customer. This means that the brand communicates to customers what can be expected from the business’s services and products and in what way the business is different from its competitors. The brand can come from

There are a host of benefits that come with branding. Brands allow customer recognition of your company over other competitors. This is even the case when consumers are not entirely familiar with your company. A strong brand gives even better customer