Incorporated in 2018 by a brother-sister duo Yap Wei Jie and Chloe Yap, Bitesize Tradition Pte Ltd is currently operating under the brand name ‘Chin Sin Huan’. The history of this brand dates back to the 1960s, where the grandfather of the current owners open Chin Shin Huan in the heart of Tanjong Rhu neighbourhood. Chin Sin Huan specialise in producing high-quality and tasty handmade paus that’s available across the island at Jalan Besar, Takashimaya Food Hall and Republic Plaza. Majority of the brand’s customers were passer-bys and many had not heard of their brand. With the help of our team, the brand’s traditionally marketed strategies were more optimised to increase their accessibility online, better their reach and exposure to their targeted customer base.


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