IDI Creative is one of the most inspiring event management and interior design company in Singapore which encompasses decades of experience and skills to design extraordinary stands, exhibition spaces and interior. After conducting brand diagnosis and evaluation, we concluded that the brand had a weak presence on the web and social media as compared to their competitors due to the lack of regular social media postings and the absence of a Google my Business panel. Therefore, there was an important need to create a marketing branding plan for IDI Creative to redefine a staid and dated brand experience into a focused embodiment of their vision for the future. The process included designing a new brand identity, planning and implementing social media marketing and advertising as well as crafting a sound penetration strategy for the brand to expand its business internationally.

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