Lifetime Vision Care is a one-stop vision care centre where professional optometrists and highly trained staff provide comprehensive eye exams. The comfortable, crystal-clear vision they provide goes beyond simply meeting your eye healthcare needs. In the past, the company primarily sold optometrist equipment to B2B customers. Since then, they have decided to build their brand to cater to both B2B and B2C market segments to widen their customer base.
As part of a revamped brand strategy, we focused on offering people of all ages quality, comprehensive services and high-end spectacles. In order to resonate with younger and older generations, we created a new brand identity and visual system for Lifetime Vision. As a result of our work, Lifetime Vision Care was able to open a storefront, a website, and social media platforms that created brand awareness.