Lipco is a Singapore based company, established over 40 years ago aiming to provide food and packaging service to International Airliners, Catering Services, Hospitality, International chain restaurants, Institutions, Pharmaceutical & developing Retail Pack for consumers. Being in the industry for a long time but Lipco had never truly invested in developing their brand or online presence. Their corporate identity and company website were significantly outdated, and fell short of representing the company’s cutting-edge packaging capacities. With that in mind, we took our first step in revamping their website and redesign their marketing kit. After that, a customised social media content strategy was also created to increase brand presence in digital platforms. As a result of the planning and implementation process, Lipco successfully launched their new, rebranding look with business strategy catering for its long-term growth.

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