Lucca Vudor is a shoe company offering comfort shoes that are greatly wore by women either for daily use or on formal occasions. Handcrafted in Italy, the shoes from Lucca Vudor emphasise comfort and practicality without compromising on aesthetics. As the company continued to expand, they felt they had outgrown their brand and sought to reposition themselves for the future. Our team at Tomorrow Grp began with in-depth brand diagnosis and evaluation to facilitate our understanding about the brand. With insights in tow, we developed a comprehensive marketing plan for the brand to shore up its image and identity. What emerged from the strategy phase was a powerfully articulated brand positioned as the premier comfort shoe company whose value propositions included craftsmanship, comfort and style.

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