Scent by SIX was founded in 2016 by Jason Lee, who had worked for four years at renowned fragrance house Givaudan before he embarked on his entrepreneurs journey and launched scent by SIX. The brand burst into the local fragrance scene in with an initial trio of perfumes, the Tribeca, Puka and the Biei, and caught attention of perfume lovers across Singapore. However, Jason realized his brand had too much of a laid-back vibe to it and felt a need of offering more brand elements that communicated a more resonating energy and helped brand stand out from the crowd. At this point of time, Tomorrow Grp was brought on to reshape their image to ensure a future in which they could make their brand name boldly differentiated from the competition. After a comprehensive overhaul, including brand strategy, identity, website design, collateral and more, we helped the brand to align market perceptions with its unique value and scope of offerings.

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