SMI Preschool is a preschool and childcare service provider in Singapore, specialised in curriculum development for young children. Came to find us date back to the year 2017, the Director of the company challenged our team to develop a unique brand identity that would help the brand stand out from the pack of top-tier preschools in Singapore. We worked with him to understand his target audience, establish his brand and to create a comprehensive marketing action plan. We then led the development of the company logo and the execution of the launch plan – including website development, marketing kit, social media content and online advertising. Going forward we continue to prepare and present a sound branding and marketing plan for the company to expand their business in Vietnam and Indonesia.


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