Sparkanauts offers intellectual enrichment and gym programs for babies and toddlers. Using purposeful play and research-based lessons, they strive to help children reach their full potential. Due to stagnant business growth and feeble company structure, the company seeked help from Tomorrow Grp to change the overall operations into an operational franchise system.
With that in mind, we developed an operational franchise development marketing plan. This included designing a target customer profile, identifying key markets with growth potential, creating a media buying plan and developing franchise advertising. The result was a streamlined expansion of the brand with a refined target market and adjusted operating system to cater for a franchise.