Branding – Do I Need It?
A business is not defined by its products or services alone. In an increasingly competitive market across a multitude of industries, businesses everywhere are struggling to put its company out there among its competitors. The marketing strategy at play here is called “branding”. When it comes to promoting your business, branding is of the essence. Branding is what sets Evian apart from regular drinking water. Branding is what differentiates Nike from