A business is not defined by its products or services alone. In an increasingly competitive market across a multitude of industries, businesses everywhere are struggling to put its company out there among its competitors. The marketing strategy at play here is called “branding”. When it comes to promoting your business, branding is of the essence. Branding is what sets Evian apart from regular drinking water. Branding is what differentiates Nike from

Dubbed as the regional hub for Southeast Asia, the government has proffered several beneficial grants for small and medium enterprises (SMEs) with a vision for internationalisation, technological innovation and enhanced productivity. The grant offerings, compared to the ones that were first rolled out years ago, are more streamlined to adapt to sector-specific needs of local companies. According to Kurt Wee, president of the Association of Small and Medium Enterprises in

With the rise of digital marketing and branding, more businesses are investing in the fields of market research as a means to better understand their target audience. This is especially crucial for businesses who have a highly competitive market, and this makes for a majority of sectors. In the ever-changing wave of trends, the need to continuously upgrade and improve your business to appeal to key audiences has been about

If you’re ready to take your business overseas and expand into foreign markets, you probably already know that it will take a lot more than a great idea. An effective execution plan is fundamental, and it is one of the main financial concerns for many small and medium enterprises (SMEs) and startups, especially if you’re looking to conquer the Southeast Asian region. It is also essential to have detailed information

Singapore has been dubbed the regional hub for Southeast Asia and the leading city in the fintech landscape and in several other industries as well as one of the leading startup ecosystems in the world. As small and medium enterprises (SMEs) and local startups in the country continue on the upward trajectory towards regional and global expansion, one of the main concerns for corporate growth lies in the matter of

About In specifically supporting regional or global expansion plans, the MRA grant in Singapore aids in 70% of the costs of activities for SMEs who wish to venture overseas. Other than financial assistance, businesses will also receive support in knowledge and information in their key market interests such as search engine marketing (SEM), global e-commerce directory listings for boosting your business’ visibility, as well as web-based advertising. The grant (MRA) will provide