The Bar on Chulia is well-known for its after-work cocktails. At the BOC, people enjoy a fun-filled get-together with coworkers and friends or a peaceful evening with a few of beers. In an attempt to attract more customers and increase the brand visibility, The Bar On Chulia challenged Tomorrow Grp to come up with a rebranding strategy that would polish up its image with a new, unique brand identity. Over the course of market and consumer research, client persona development, and stakeholder interviews, we were able to define both the target audiences and the most effective means of attracting them which involved both traditional and digital marketing efforts. What resulted was a revitalized and cohesive brand centered on the “Good Vibes” drinking experience that the brand would like to bring about.

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