The Hideout at District 20 is a bistro bar that serves a fusion mix of western and asian staples. Located opposite Marymount Mrt, the bistro is the perfect place to relax and hangout with friends. However, The Hideout at District 20 faced stiff competition from hundreds of food concepts and brands in Singapore. Competing in a highly cluttered F&B marketspace required an identity that drew awareness and visibility which The Hideout at District 20 was lacking of. With that in mind, Tomorrow Grp created a new brand identity for the organization and ensured that the new identity was consistent across all platforms. We also redesigned its website to increase lead generation and improve the user experience for its target audience. These arrangements made it easier for the brand to communicate the identity of its bistro, which is specialised in providing affordable food and beverages commonly served at high-end restaurants to its target customers.

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